WBM Connects NHL Players to the Children of Local Communities

“Bringing our Game Home to Saskatchewan” saw WBM bring the New York Islanders Training Camp to Saskatoon, with a special emphasis on at-risk and less privileged youth.

“We saw the training camp as a great chance to take the kids to the Islander practices and exhibition games so they could meet the players and talk with them one on one, said Cory Bailey, WBM’s PR/Marketing Manager. “Our hope was to inspire these kids, to show them that we believe in them and that their dreams can be reached. We really wanted to provide something that would have a lasting impact while benefitting as many children as possible.”

Exhibition games featuring the Tampa Bay Lightning, Ottawa Senators, Edmonton Oilers and Calgary Flames put the NHL players in touch with children from inner city schools. The students were able to meet the players and ask them questions, with all money raised going to the Regina and Saskatoon Food Banks, and WBM’s partner children’s foundation ‘Care and Share’.